Grab your favourite food
Wow, just look at that!
The new look of our Josera dry dog food! We have adapted the packaging and some product names. But no need to panic, because the content is and remains nothing less than the tastiest dog food for your four-legged friend. Because we haven't changed anything in terms of quality. You can continue to rely on the very highest standards.
Why are we changing the look of our Josera dry dog food?
We've asked around. And we have learnt a lot about our customers' needs in the process. We aim to meet these needs in the future in the form of a new, modern and tidy design.
New names
The new names will help you to recognise the contents and use of each food at a glance. Josera Mini Senior Salmon? Delicious dog food with salmon for little seniors, of course.
New design
Our new design is eye-catching and appealing - so we will stand out immediately on the shelf. Take a second look and discover what has changed.
Simple categories
The new categorisation helps you to discover exactly the right food for your four-legged friend. Mini is suitable for small dogs, All Sizes for all dogs, while Medi/Maxi is the perfect food for large four-legged friends.
New products
Psssst! New products are waiting for you. Stay tuned!
Frequently asked questions
We want the outside to match the high-quality and delicious interior. And of course we want even more dog owners to discover and try out our fantastic products. That's what we will achieve with our new, modern design, which was created based on marketing and customer surveys. We asked you — and you helped us find our new look. One thing you can still be sure of: our very high quality will not change.
There is a very simple reason for this: as a growing company, we want to sell more of our high-quality feed internationally. To aid understanding in a wide range of countries, we have decided to name the products in English. German can be found on the packaging as a second language.
We have adapted the names to make it easier for you as a customer to find the right product. The new focus is on the ingredients and the stage of life and size of your four-legged friend.
From June 2025. However, for environmental reasons we do not want to throw away any existing packaging. That is why we have opted for a transitional phase and will be introducing the new packaging as follow-up orders are made. So you may still find our old packaging in the shop.
As a rule, our Josera dry dog food will be available in 900 g, 3 kg and bulk packs (i.e. 10 kg for Mini and 12.5 kg for the other lines).
The redesigned 10 kg, 12.5 kg and 3 kg feed bags are made of recyclable plastic. They are labelled "recyclable plastics" in the disposal logo. The 900 g bags are not yet recyclable, but we are already trialling how we can adapt this packaging at some point.
We have discontinued the previous concept. The aim is to make it easier for you as a customer to find the right product. The labelling and colour scheme is now focused on the size of dog for which the product is recommended. In detail, this means that the Mini line can be recognised by its red theme, the All Sizes line by the colour green and the Medi/Maxi line is dipped in blue. The High Protein line is a special version of the standard All Sizes line with integrated black design elements.
Products with the term "All Sizes" in their name are those that our experts recommend for all dogs due to the kibble size. The size of the kibble is also shown on the back, so you can check for yourself whether the food is suitable for your pet.
Products with the term "Medi/Maxi" in their name are those that our experts recommend for medium and large dogs due to the kibble size. Products that are especially suitable for large dogs or dogs with a tendency to bolt their food are labelled "Large - with large kibble" on the front to make selection easier. Once again, the kibble size is shown on the back. Have a look to see if this is suitable for your dog.
The name says it all: products with "Mini" in their name are those that our experts recommend for small dogs up to about 10 kg due to the kibble size. Once again, the kibble size is shown on the back. You can also check for yourself whether this is suitable for your dog.
These two varieties will be removed from the range. The general demand for Surf & Turf was too low. In the case of Poultry & Trout, it has become evident that trout is relatively little known and not particularly in demand as an animal protein source in dog food. However, we can recommend new products with similar ingredients from the High Protein line as an excellent alternative: High Protein Junior Sea Fish and High Protein Sea Fish.
This product will no longer be available after the relaunch. We recommend our new Josera High Protein Junior Sea Fish as an excellent alternative with similar ingredients and analytical values. The dry food has salmon protein as its primary ingredient along with potato and sweet potato to provide very active young dogs with plenty of energy. Surf & Turf had a protein content of 28%, High Protein Junior Sea Fish provides as much as 30% protein.
This product will no longer be available after the relaunch. We recommend our new Josera High Protein Sea Fish as an excellent alternative with similar ingredients and analytical values. With delicious salmon protein instead of trout and lots of tasty poultry protein to ensure a high energy value.
The previous Josera MiniSenior will also be discontinued due to insufficient demand. Instead, we are launching two new Mini Senior varieties. On the one hand, there is a slightly cheaper option in the standard range under the name Josera Mini Senior Chicken & Rice. In addition, there is a monoprotein option in the exclusive range under the name Josera Mini Senior Salmon, which has a grain-free recipe, 100% salmon as the only source of animal protein and Immune Plus Complex.
With the relaunch, there will be a total of 7 monoprotein products: 3 in the standard range, 4 in the exclusive range. They can be recognised by the "Monoprotein — one animal protein source" icon on the front of the packaging. In addition, at the bottom left of the front is the statement "100% lamb, salmon or duck as the only source of animal protein in the recipe". Want to take a closer look? These are the 7 monoprotein products:
- Mini Adult Lamb
- Mini Adult Duck & Potato
- Mini Senior Salmon
- All Sizes Adult Lamb & Rice
- All Sizes Adult Salmon & Potato
- All Sizes Junior Duck & Potato
- Medi/Maxi Adult Duck & Sweet Potato
With the relaunch, we will be introducing 7 new products to the market: one product in the standard range, 4 in the exclusive range, and 2 in the new high protein range. They can be recognised by the red "New" sticker on the front of the packaging.
These are our new Josera dog foods from June 2025:
- Mini Senior Chicken & Rice
- Mini Adult Lamb & Sweet Potato
- Mini Senior Salmon
- All Sizes Junior Duck & Potato
- Medi/Maxi Duck & Sweet Potato
- High Protein Junior Sea Fish
- High Protein Adult Sea Fish
And even more new feed varieties are planned for 2026 and 2027. Stay tuned!
The higher feeding values are due to an adjustment to the underlying calculation in accordance with FEDIAF recommendations. In future, we will specify 100% of the daily requirement of dry food for the respective weight of the dog, subdivided according to activity level: less than 1 hour, up to 3 hours, or more than 3 hours of exercise per day. In the past, snacks were also included in the overall feeding values, which is no longer the case. On the new packaging, we point out that the daily feeding quantity should be reduced to avoid excess weight if snacks are added. The higher values therefore reflect a more precise calculation of the pure dry feed requirement. We have also included a QR code on the new packaging, which you can use to access a digital feeding calculator. This will help you get a customised calculation of the feed quantity for your pet.